PDJ is a London based brand and business strategy collective. Our industry experience stretches back to the early 90 and in that time weve created strategies, delivered insight and conducted research for B2B and B2C brands across the US, the UK, Europe, MENA as well as Asia. These brands have included fashion, retail, food, FMCG, banking, travel, telecommunications, charities, petroleum & financial services to name but a few. Although our projects have been varied, our approach has always been rooted in simplicity: however complex the problem, the strategic solutions must always be presented with the utmost efficiency and clarity. Namely identifying what the brand is trying to achieve, who its trying to achieve it for, where its going to achieve it and by when & what makes the brand different (amongst, of course, many other things).