SP-Teri is known for making high-quality figure skating boots, but they hadn't kept pace with the digital revolution. We upgraded their website to reflect the value of the product and made it easy for skaters to identify the right fit and order online.
This was definitely an interesting site. Of course, it helped that the subject matter was so unique and specialised.
Ill start with the positives first. The layout was clear and easy to navigate. Ea...