The Bud site has been our team's passion project for the last year. We took a balance approach to delivering culmination of UX/UI/SEO outcomes as-well as capturing the spirit & mission of the company in the design.
The story of a small business owner's 'heroes journey' unfolds across the site, highlighted by the beautiful hero illustrations. We went with subtle animations throughout the site experience as a second fiddle to the illustrations whilst still making the site feel tactile and alive.
We hope you enjoy it and don't forget to explore the 404 page :)