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Karan is a Creative Director/ Visual Designer with 6+ years of experience in Digital Art Direction, Branding and Print Design. His design style tends to be visually rich and memorable.
This was quite an interesting website although a bit simplistic in terms of content.
I particularly liked the concept behind the brand. Really captures ones imagination. The typography and colours are also well chosen. Just unique enough to stand out and add some character without seeming too quirky. Moreover, the double sided visuals and animation system work well with the brands story.
The only thing I might have done differently would have been to ensure better mobile responsiveness. Im not sure the oversized title and paragraph fonts make sense for mobile users. Other than that I liked the site.