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The first look of the new version was quite different from what you will see as a final version nine.
When I made the decision to upgrade, I already had in mind some of the elements to include or modify in the new design. When I am ready to create a new design for my portfolio I have a very strong feeling of creativity that lets me know I am ready for the changes. So I started to experiment with animations, layout, new logo concepts, typeface and more.
The first part of this post is all about tests and experiments preparation for the new version. The final output of these tests and experiments, the contents logo, typeface, colors, how to present the works on the portfolio page looked like this:
At the same time, I have created an html version (see it here) of this design in progress to test animations and parallax effects I planned to use on the portfolio page, as well as other design aspects.
It is hard to say why I changed my mind and decided not to continue with this concept, but I am guessing that I felt like trying something more elegant and classic that will sell better :) I was in the middle of searching for a new employer.
Ah I remember now: the main problem was actually the way I planned to show my works sticking to the left block of solid color creates the effect of continuity from the top to the bottom of the page.
Yep! So I put aside these design ideas and started from scratch or it would probably be more correct to say I am continuing from where I stopped.
Here are some images that I have saved for myself ( and you) that should show/map the steps my mind went through.
The golden center of the overall composition is going to be the new logos. Nothing really to say :) simply watch what happens.
Font type for the Blog template titles test. I love the "Druk Condensed"!
Of the families in the Druk collection, Druk Condensed is the most explicit homage to Willi Fleckhaus. Drawn for the 2011 Year in Review issue of Bloomberg Businessweek, Druk Condensed features three widths in the same Super weight. The Condensed and X Condensed are very graphic, and the XX Condensed can appear almost abstract. Designer Berton Hasebe introduced a purposeful and subtle change to the texture of the typeface by preventing terminals and crossbars from lining up too often on the horizontal axis. This keeps an emphasis on the verticality of the letterforms and prevents words and headlines from becoming monotonous.
Perfect map of the creative process! Isn't it?
Originally was published on WebTalkTo on December 2016. All design versions of the site are here. Also "WebTalkTo v9 tests with Druk Condensed".