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Karan is a Creative Director/ Visual Designer with 6+ years of experience in Digital Art Direction, Branding and Print Design. His design style tends to be visually rich and memorable.
Short and sweet. That's how Id describe this website. Instead of the typical clichéd corporate site structure, theyve gone with a minimal sitemap that takes the user straight to the heart of the content.
Since weve become so used to scrolling on most websites, it does take a second to realise that this is a different kind of site. But once you do, you can explore the content quite easily. The navigation is straightforward and works flawlessly across devices and browsers. I particularly liked the physics based buttons on the stories page titled as different emotions. The attention to detail is obvious from the fancy animated page transitions to little things like showing visited links as outlines.
However, I would have liked to have seen just a tiny bit more material about the company or their projects. Not enough to take away from the minimal design but just enough to give the user a little peek behind the curtain. I also noticed that a lot of the videos re-use parts of the clips amongst each other.
Apart from these little niggles though, Id say, good job! Really liked the playful approach and the level of finish.