"Twin Dots" second review
Gregor Ojstersek
Crafting beautiful things from design phase and all the way to finished and developed phase.
Gregor Ojstersek
That minimalistic look & feel. Nice! Like the feeling of breathable content.
Let's start at the first page. The slogan and the explanation of it is very creative and well delivered. Maybe you could consider putting a cta button like "Check our work" or "Contact us" at the end of the explanation, because you got the user's attention and you could take advantage of that. The cta could possibly increase the conversion rate. Now the user has to click the menu icon and pick the desired path.
The selected work page seems a little out of context from other pages. It's not really consistent with the whole site's branding. On the other side, the case studies of your work are amazing. Great projects + very well presented. I really enjoyed browsing through them.
A little issue, that I have came across with. If the menu icon is white and you click it, the close icon is "invisible " (white).
Great guys overall. Can't wait to see your next submissions.
Comments 13
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
Thank you Gregor!
Gregor Ojstersek
Crafting beautiful things from design phase and all the way to finished and developed phase.
Gregor Ojstersek
Great concept!
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
Thanks :)
Twin Dots
We're a branding and design agency based just outside Cambridge, United Kingdom.
Twin Dots
Nice one Maxim!
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
This thread inspired me to spend some time in PS. Take a look: https://www.webtalkto.com/hand-giving-pencil/
Cheers
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
Yeh, this is the reality :)
Twin Dots
We're a branding and design agency based just outside Cambridge, United Kingdom.
Twin Dots
|| "sometimes you want the client even if you do not want it, furthermore, sometimes you pray to get one"
This is the absolute truth!
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
Well, I have to say that I am almost completely agree with you. Just one more comment :) - sometimes you want the client even if you do not want it, furthermore, sometimes you pray to get one :)
Lately I have come up with nice explanation of what is the difference between the art and design. Here it is:
In the art the artist is always right, in design the user.
https://www.webtalkto.com/difference-art-design/
Your move.
Gregor Ojstersek
Crafting beautiful things from design phase and all the way to finished and developed phase.
Gregor Ojstersek
Like that in depth explanation. Can definitely see your point of view :)
It's hard to change the impression after that first initial one, but if a potential client came to the site and only view the slogan + image and not the explanation, then they left the site thinking that the agency is not the right fit. I think that is the client you don't want :) The work should be the key factor and in this case, clearly they are the right fit :)
Hope some of the feedback helps :)
Twin Dots
We're a branding and design agency based just outside Cambridge, United Kingdom.
Twin Dots
Great input guysThank you!
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
I see your point. I have to say that is interesting angle of view :) My understanding was not so sophisticated. - Usually (not always) the first impression will define the overall impression of the work. It is why I always spend more time at the home screen part, before the fold. In the current case two objects creates the composition: text and image - very powerful combination :) The image is abstraction, so the attention will be focused on the text at the end.
"We're a branding and design agency. And we don't do what you think we do."
The first part - "We're a branding and design agency" (fact) is something you expect to see on the site, because the visitor probably looking for the design agency.
The second part is something that should tell the visitor why to choose this agency, what is special about this particular team, what is different.
It is why my first impression was something like: I need a design services, but the agency "don't do what I think they do", so why should I contact them?
Well... something like this :) What do you think?
Gregor Ojstersek
Crafting beautiful things from design phase and all the way to finished and developed phase.
Gregor Ojstersek
Thats my fav case study from their site :) Agree with you. That picture would be better if the orange juice would be on top and slightly bigger :)
About the slogan and the explanation: I like the curiousity that they are providing to the user with the slogan. And after reading it, the explanation is the number one desired content on the site. That explanation is efficient content wise and serves like a hot spot on the site, where you could put some other links, that you want the first time visitors to navigate. An idea would also be to target first time visitors via not already having a cookie and display different links to them than the returning visitor.
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
Maxim Aginsky
Gregor,
Really enjoyed to read the review. btw, I liked the case studies too :) For example this page: http://www.twindots.com/work/gibson-saddlers/ , yet I think some of the images ( http://www.twindots.com/wp-content/uploads/2015/01/full-screen.jpg ) can be better presented.
Just one question. You wrote: "The slogan and the explanation of it is very creative and well delivered." Please explain to me your understanding of the slogan. I am really curious to hear your version. Cheers
"Twin Dots" first review
Vincent
I'm a French UX Designer and Art Director, originating from Poland and currently living in Canada. I see every project I am involved in as an opportunity to go further, providing my clients and employers with quality materials and a great working relationship.
Vincent Przybyla
I have to say I`m a bit confused about this site, as I don't know what to think...
On the one hand, I like minimalism, and for sure you didn't fail to communicate clarity, straight to the point, trustfulness with a hint of humor. The quality of your works shows you are a team of gifted professionals :)
On the other hand, I feel like this minimalism is taken to an extreme. Your home page feels empty, and could be more welcoming. Some pages even feel monotone. For instance, you could work on the font-size to create contrast and more rhythm. Also, I think you could improve the navigation UI, as this tiny hamburger icon easily gets lost as the page is scrolled! Finally, browsing your site with my iPhone was not the best experience, as the contents takes too much time to load.
But overall, that's a nice portfolio that show how talented you guys are ;)
Comments 2
Twin Dots
We're a branding and design agency based just outside Cambridge, United Kingdom.
Twin Dots
Thank you for taking the time to share your thoughts - appreciated!
Maxim Aginsky
accidental ꩜ initiates ꩜ serendipitous
arrowww.space
Maxim Aginsky
"We dont do what you think we do" is very dangerous proclamation I think :) Especially when presented right at the first place.
This sentence together with the pencil group that looks like a hand giving the finger, creates the intrigue. I have to say this attracts attention, so it is also may be taking as a great marketing move.